Toll Free: (888) 92-MAGIC · Local: (954) 744-4138

Previous: Home  •  •  •  Next: How We Do It

Benefits of Trade Show Magic

You've invested a lot of money in your trade show booth.  
You rented the best location. Designed an eye-popping display. Produced a gorgeous brochure. Imprinted thousands of ad specialties. You even embroidered new shirts for your sales team.

There's just one thing left to do: Get every qualified attendee at the show to visit your booth and hear your pitch.

It's All About R.O.I.

In a nutshell, here's what we do to help you maximize the return on your trade show investment:

  • Stop traffic and bring throngs of visitors to your booth
  • Educate attendees about your product(s) and/or service(s)
  • Pre-qualify visitors for your sales force
  • Boost your company's name recognition

Why magic?

According to a study by Exhibit Surveys, live presentations using entertainment are the most effective attention-getting technique in the trade show environment. And after product demonstrations, magicians receive the highest ratings in the areas of company and product identification:

Effectiveness of Attention-Getting Techniques
Source: Exhibit Surveys, Red Bank, NJ

Technique Used

Company
Identification

Product
Identification

Product demonstration

16.2%

10.4%

Magicians

13.6%

8.9%

Robots

10.5%

5.3%

Ad Specialties

7.5%

5.3%

Themes

7.2%

3.7%

Contests/Drawings

6.3%

4.9%

PowerPoint shows

3.5%

1.8%

Comedy skits

3.4%

0.7%

Caricature artists

1.6%

0.8%

 

The Marketing Advantage

So, unless you have a product that lends itself to an entertaining on-stage demonstration, a magician is your best option for reinforcing the identification of your company and its products or services.

But it takes more than magical talent to be a trade show magician.

Besides performing magic professionally since 1985, Avi has extensive experience consulting with small to medium businesses as a Guerrilla Marketing Strategist. He has developed marketing plans, advertising campaigns, and sales strategies for companies in a multitude of industries.

Combining his magical and comedic talent with a grasp for marketing and an emphasis on the end result benefits of your product or service, Avi is the best choice for your tradeshow booth. Visitors aren't just entertained; they learn how they would benefit from doing business with you!

So what are you waiting for? Contact Avi now, before your competitor across the aisle books him!

Previous: Home  •  •  •  Next: How We Do It

 

 

 

Home | Benefits | How We Do It | Types of Shows | Video Samples | Here's Avi! | Contact

Related Websites:
Avimagic EntertainmentEvent SourceI Hate That MagicianPresto TradeshowSell More With Magic

© 2008-2010 Avimagic Entertainment, Inc. - All rights reserved